CLIENT: dimagi
/ Brand Strategy
/ Creative
/ Foundational Comms
When it comes to purpose-driven clients, dimagi is our north star. They are an open-source software and service organization supporting healthcare workers in the most remote regions of the world. Our task was to build a brand identity that could work on a global scale. Starting with a complete redesign on their logo, we created a full brand identity with nods to the humanity, collaboration and topography that underscore the widespread impact of frontline workers.