times are

That makes for the best possible teams for your needs, and the best possible workday for us.

We are independent strategists, marketers, creatives, developers and more that choose to assemble for projects we care about.

Many of us have jumped ship from traditional workplaces to roll up our sleeves with fellow challengers (like you) making the world a better place.

EFFICIENT
WITH YOUR RESOURCES

TRADITIONAL BUSINESSes NEED NOT APPLY

Our founding team cut their teeth at the intersection of business and social impact. From hunger relief to life changing science, we've developed a unique expertise in curating purpose-driven brands. It’s the kind of work we’re best at – and the only kind of work we do.

working with us

Partnering with Assembly allows you access to top talent without carrying headcount or retaining an entire agency. That means more of your money is going towards seasoned brand builders and doers.

Strategic creatives & creative strategists

We believe creative and strategy go hand-in-hand. One falls flat without the other. Whether we start with the big idea or a killer insight, we’ll always deliver thought-provoking work that aligns with your brand and business goals.

CURATED TEAMS & TAILORED APPROACH

No two clients or projects are ever the same. For each one, we assemble the ideal team from our core roster. We can take on a discrete piece of work, or step in as an everyday extension of your team. As your needs evolve, so do we. Expand, contract, change...all with one continuous single point of contact.

working with us

Strategic creatives & creative strategists

We believe creative and strategy go hand-in-hand. One falls flat without the other. Whether we start with the big idea or a killer insight, we’ll always deliver thought-provoking work that aligns with your brand and business goals.

CURATED TEAMS & TAILORED APPROACH

No two clients or projects are ever the same. For each one, we assemble the ideal team from our core roster. We can take on a discrete piece of work, or step in as an everyday extension of your team. As your needs evolve, so do we. Expand, contract, change...all with one continuous single point of contact.

EFFICIENT WITH YOUR RESOURCES

Partnering with Assembly allows you access to top talent without carrying headcount or retaining an entire agency. That means more of your money is going towards seasoned brand builders and doers.

TRADITIONAL BUSINESS NEED NOT APPLY

Our founding team cut their teeth at the intersection of business and social impact. From hunger relief to life changing science, we've developed a unique expertise in curating purpose-driven brands.
It’s the kind of work we’re best at – and the only kind of work we do.

Victoria is an experienced CMO, brand strategist and social impact leader. Her strengths are distilling complex ideas into accessible narratives, helping businesses navigate purpose and profit, and toggling between daily details and long-term corporate strategy.

Victoria’s career has been at the intersection of business and societal issues, pivoting from Fortune 500 finance at Deloitte Consulting to microfinance and economic development in India. She earned an MBA at Haas-Berkeley with a focus on business model innovation and B Corporations as a tool for societal change. Most recently, Victoria was CMO of biotech innovator Phylagen.

Victoria founded Assembly as a way to provide brands improving society with the expertise they need to grow. And to play a part in rewriting the norms of the modern workplace.

She lived on a few coasts before settling in the midwest with her husband and two sons where she contemplates life as a goat farmer and firmly believes prairies are the future.

Founder & Principal

Victoria Fiore cohen

Katie is an experienced head of brand and marketing, having built and led teams from inception to exit. Her hybrid background in communications, content creation, and culinary nutrition led her to a career at the center of the wellness brand industry. A creative storyteller to her core, she specializes in helping early to mid-stage organizations develop their positioning, identity, consumer-centric marketing, and product strategy.

Katie began her career working in television production at ABC’s The View, before pivoting to health and nutrition via consumer brands. As a member of Plum Organics founding team and VP of Brand Engagement & Marketing, Katie played an integral role in building Plum to become the #1 organic baby food in the U.S. Most recently, she spent her time in the DTC space as VP of Health & Wellness for Freshly and a fractional brand lead for CookUnity. Katie has sat on several advisory panels for women-led health and wellness organizations.

She lives in Brooklyn, NY with her husband and son where she enjoys a vibrant food scene and fears alternate-side street parking.

Principal

Katie KAswell

Hallie is a brand strategist and product marketer passionate about partnering with clients who want to leave the world better than they found it. With an eye for detail and a mind for framework, she is acutely talented at untangling complex brand problems by understanding both the business and the buyer.

After graduating from Purdue University, Hallie worked in marketing communications in women’s health and CPG before joining Santy as a senior-level strategist, leading advertising and comms strategy work across multinational clients. She most recently helmed marketing strategy and content development for SOURCE, a groundbreaking renewable water company, before joining Assembly as a core team member. Hallie connects brands and organizations with their true purpose, key audiences, and most compelling narrative.

Hallie is a peacemaker, a connector, and a real truth-bomber. She lives in AZ with the love of her life and their two littles.

Strategist

Hallie Wright

Renee is an experienced copywriter with an innate capacity for verbal expression and a life-long passion for writing, telling, and collecting stories. She began her career at DRAFTFCB in New York City before joining Digitas and Kirshenbaum Bond + Partners – all global advertising agencies that have since undergone many (many!) acquisitions and name changes.

After nearly a decade, she left the East coast and “traditional” agency life to pursue a more fluid career path freelancing with creative agencies across the US and partnering directly with better-for-the-world brands and organizations. Renee holds a degree from The University of Texas at Austin where she completed the university's well-regarded Creative Advertising Sequence. She is a founding member of Assembly and now a Creative Lead with an emphasis on messaging strategy and copywriting.

She is back in her hometown of Austin with her Bronx-born husband, raising their two kids to be seasoned travelers. They also have a giant Irish Wolfhound which, honestly, is just ridiculous.

Creative Lead

Renee kilpatrick

Kelly is a deeply talented designer with an eye for color and a soul dedicated to realizing an idea into exceptional design.

After more than a decade leading in-house design for Whole Foods, Kelly forged out on her own to partner closely with better-for-you food brands in their earliest stages of new brand and product development. She has collaborated closely with the founders of Hail Merry, FEND, Harmless Harvest, MegaFood, SKU, and Thistle.

Kelly holds a degree in Fine Arts from The University of Texas at Austin. She is a brand guru with experience executing omnichannel visual identity from digital to packaging to interior spaces. She will use every tool in her arsenal to amplify meaning and add heart to the interactions between business and consumer. Kelly is a founding member of Assembly and now a Creative Lead with an emphasis on design.

She lives in an exquisitely interiored house in Austin, Texas with an eccentric cat and rotating cast of fish.

Creative Lead, Design