We are independent strategists, marketers, creatives, developers and more that choose to assemble for projects we care about.
Many of us have jumped ship from traditional workplaces to roll up our sleeves with fellow challengers (like you) making the world a better place.
That makes for the best possible teams for your needs, and the best possible workday for us.
EFFICIENT
WITH YOUR RESOURCES
TRADITIONAL BUSINESSes NEED NOT APPLY
Our founding team cut their teeth at the intersection of business and social impact. From hunger relief to life changing science, we've developed a unique expertise in curating purpose-driven brands. It’s the kind of work we’re best at – and the only kind of work we do.
working with us
Partnering with Assembly allows you access to top talent without carrying headcount or retaining an entire agency. That means more of your money is going towards seasoned brand builders and doers.
Strategic creatives & creative strategists
We believe creative and strategy go hand-in-hand. One falls flat without the other. Whether we start with the big idea or a killer insight, we’ll always deliver thought-provoking work that aligns with your brand and business goals.
CURATED TEAMS & TAILORED APPROACH
No two clients or projects are ever the same. For each one, we assemble the ideal team from our core roster. We can take on a discrete piece of work, or step in as an everyday extension of your team. As your needs evolve, so do we. Expand, contract, change...all with one continuous single point of contact.
working with us
We believe creative and strategy go hand-in-hand. One falls flat without the other. Whether we start with the big idea or a killer insight, we’ll always deliver thought-provoking work that aligns with your brand and business goals.
No two clients or projects are ever the same. For each one, we assemble the ideal team from our core roster. We can take on a discrete piece of work, or step in as an everyday extension of your team. As your needs evolve, so do we. Expand, contract, change...all with one continuous single point of contact.
Partnering with Assembly allows you access to top talent without carrying headcount or retaining an entire agency. That means more of your money is going towards seasoned brand builders and doers.
Our founding team cut their teeth at the intersection of business and social impact. From hunger relief to life changing science, we've developed a unique expertise in curating purpose-driven brands.
It’s the kind of work we’re best at – and the only kind of work we do.
our team
Founder & Principal
Creative Lead, Copy
RENEE KILPATRICK
Strategist
HALLIE WRIGHT
Administrative Lead
ASHLEY LOCKE
Creative Lead, Design
KELLY STEVENS
Digital Art Director
Strategist
Principal
KATIE KASWELL
ROBYN HATCH
PR Specialist
AMI HAMILTON
Strategist
allison Mooney
Digital Strategist
CEliA martin
Victoria Fiore cohen
Strategist
tiffany Mcneil
Digital Strategist
zon Chamblin
Copywriter
Naomi Braun
juliana Scott
Senior Copywriter
marina Shifrin
Hallie is a brand strategist and product marketer passionate about partnering with clients who want to leave the world better than they found it. With an eye for detail and a mind for framework, she is acutely talented at untangling complex brand problems by understanding both the business and the buyer.
After graduating from Purdue University, Hallie worked in marketing communications in women’s health and CPG before joining Santy as a senior-level strategist, leading advertising and comms strategy work across multinational clients. She most recently helmed marketing strategy and content development for SOURCE, a groundbreaking renewable water company, before joining Assembly as a core team member. Hallie connects brands and organizations with their true purpose, key audiences, and most compelling narrative.
Hallie is a peacemaker, a connector, and a real truth-bomber. She lives in AZ with the love of her life and their two littles.
Strategist
HALLIE WRIGHT
Katie is an experienced head of brand and marketing, having built and led teams from inception to exit. Her hybrid background in communications, content creation, and culinary nutrition led her to a career building wellness brands. A creative storyteller to her core, she helps organizations develop their positioning, identity, marketing, and product strategy.
Katie began her career working in production at ABC’s The View, before pivoting to health and nutrition via consumer brands. As a member of Plum Organics founding team and VP of Brand Engagement & Marketing, Katie played an integral role Plum’s position as the #1 organic baby food in the U.S. Most recently, she spent her time in the DTC space as VP of Health & Wellness for Freshly. Katie has sat on several advisory panels for women-led organizations.
She lives in Brooklyn, NY with her husband and son where she enjoys a vibrant food scene and fears alternate-side street parking.
Principal
KATIE KASWELL
Victoria is an innovative CMO, brand strategist and social impact leader. Her strengths are distilling complex ideas into accessible narratives and helping businesses navigate purpose and profit.
Victoria’s career has been at the intersection of business and societal issues, pivoting from Fortune 500 finance at Deloitte Consulting to microfinance and economic development in India. She earned an MBA at Haas-Berkeley with a focus on business model innovation as a tool for societal change. Most recently, she was CMO of biotech innovator Phylagen.
Victoria founded Assembly as a way to provide purpose-driven brands with expertise, while also rewriting the norms of the modern workplace.
She lived on a few coasts before settling in the midwest with her husband and two sons where she contemplates life as a goat farmer and firmly believes prairies are the future.
Founder & Principal
Victoria Fiore cohen
Renee is a copywriter and creative director with an innate capacity for verbal expression and a life-long passion for writing and telling stories. She began her career at DRAFTFCB in New York City before joining Digitas and Kirshenbaum Bond + Partners – all global advertising agencies that have since undergone many (many!) acquisitions and name changes.
After nearly a decade, she left the East coast and “traditional” agency life to pursue a more fluid career path freelancing with creative agencies across the US and partnering directly with better-for-the-world brands and organizations. Renee holds a degree from The University of Texas at Austin where she completed the Texas Creative Sequence. She is a founding member of Assembly and now a Creative Lead with an emphasis on messaging strategy and copywriting.
She is back in her hometown of Austin with her Bronx-born husband, raising their two kids to be seasoned travelers. They also have a ridiculously large Irish Wolfhound.
Creative Lead
RENEE KILPATRICK
Kelly is a deeply talented designer with an eye for color and a soul dedicated to realizing an idea into exceptional design.
After a decade leading in-house design for Whole Foods, Kelly forged out on her own to partner closely with better-for-you food brands in their earliest stages of brand and product development. She has collaborated closely with the founders of Hail Merry, FEND, Harmless Harvest, and SKU.
Kelly holds a degree in Fine Arts from The University of Texas at Austin. She is a brand guru with experience executing visual identity from digital to packaging to interiors. She will use every tool in her arsenal to amplify meaning and add heart to the interactions between brand and consumer. Kelly is a founding member of Assembly and now a Creative Lead with an emphasis on design.
She lives in an exquisitely interiored house in Austin, Texas with an eccentric cat and rotating cast of fish.
Creative Lead, Design
KELLY STEVENS
Tiffany is a consumer-driven strategist with deep expertise in insights, innovation strategy and human-centered design. Using the toolkit of those disciplines, Tiffany helps business leaders address strategic challenges and clarify direction.
Spending the first chapter of her career in the television industry helped Tiffany curate a strong sense of story and the relationship between properties / products, brands and consumers.
More recently, Tiffany led insights, innovation, and mission at Plum Organics, pairing her big CPG experience at Del Monte Foods / Big Heart Pet with some busy years in the scrappy startup world.
In addition to leading insights & innovation at Assembly, Tiffany is the founder of Oaktown Strategy. These two businesses flood her days with fulfilling, diverse, strategic work which exclusively supports brands working to use business as a force for good.
Strategist
Tiffany McNeil
Robyn is a commercial strategist and management consultant with more than 15 years of global business experience supporting Fortune 500 brands, innovative startups, and impactful nonprofits. Robyn’s super power is developing strong and diverse teams and enabling them to drive meaningful change.
Prior to becoming an independent consultant, Robyn held several management positions over a span of ten years across the Delta Air Lines commercial organization. Her early career was spent at advertising agencies leading accounts such as UPS and Kodak. Since earning her MBA from the Terry College of Business, she has focused her work on business management with an eye to opportunities in marketing and communications.
Robyn lives in Atlanta with her husband and three children. When she’s not working, she’s still working. Case in point: three years ago, Robyn founded Her Term, a pro-bono agency for women and LGBTQIA+ political candidates.
Strategist
Robyn hatch
Naomi is a jane of all trades when it comes to all things content and communication. Her expertise includes strategizing, writing, editing, organizing, and managing. She is particularly passionate about proper punctuation!
She began her career at HealthMedia, a health tech startup, before it was acquired by J&J, where she spent the next 15 years focusing on digital health and wellness solutions. Throughout her time at J&J, Naomi led teams and developed products on a wide variety of topics, all based in behavioral science and thoughtful UX design. Crafting the right words to use at the right time for unique situations is her specialty.
In 2020, Naomi founded Braun Health Communications, where she provides digital health content and communication consulting.
She lives in Ann Arbor, MI where she earned her MPH and MSW at the University of Michigan. Aside from spending time with her husband and daughter, Naomi enjoys baking, listening to podcasts, and belting out Broadway show tunes.
Copywriter
NAOMI BRAUN
With +14 years of global marketing experience that spans omni-channel strategy, coding implementations across different platforms. She has experience at corporations and on the agency side. Celia has been able to fine-tune the ability to lead teams from Discovery to Implementation while translating projects to all levels of the business.
With deep experience spanning B2B, B2C & B2B2C, Celia creates actionable solutions to unique opportunities with scalability and holistic strategy in mind. As a Lean Six Sigma Black Belt with a passion for digital marketing, she focuses on efficiency and data-driven process enhancements and implementations.
Celia founded CJM Strategies where she leads organizations across higher education, insurance, healthcare (and more) through email platform migrations and customizations to turn marketing dreams into technical solutions.
When not working, she loves traveling with her family, cooking, and cheering on the University of Georgia – Go Dawgs!
Digital Implementation
CELIA MARTIN
Zon Muñoz Chamblin (she/her) is a marketer with 12+ years of experience in retail and CPG. She was formerly the Head of Digital Marketing for Harmless Harvest, leading e-comm and brand engagement. Contributions throughout her career have been recognized by AdAge, Digiday Video Awards, and The Shorty Awards.
Her role at Assembly bridges the content gap between creative and strategy. As an internet native, she’s acutely attuned (read: obsessed) with culture trends and has a bias towards action. She skillfully weaves in and out of social, ecomm, CRM, influencer and paid media. And yes, it shows in her weekly screen time report.
Zon is the founder of Plata, a creative studio focused on digital activations. She is based in Columbus, Ohio where she plays her favorite role as caregiver to her two daughters and her parents.
Digital Strategist
zon Chamblin
Ami is a seasoned marketing communications professional with 20+ years of deep CPG, health & wellness, and consumer technology experience.
In addition to leading PR at Assembly, Amy is the founder of Avenue Communications. Having spent time both in-house and at PR agencies, she understands the importance of providing hands-on, senior-level support and execution.
Prior to starting Avenue, Ami ran communications and public affairs in-house at Plum Organics, one of the nation's top organic baby food brands. During her time at Plum, Ami spearheaded executive communications on behalf of Plum’s visionary co-founder.
Previously, Ami was vice president at Access Communications, a subsidiary of Ketchum Public Relations.
At her core, Ami is a dedicated, well-versed communications expert. As an entrepreneur and mother of four, she is exceptionally busy, extremely focused, and surprisingly calm.
PR Specialist
Ami Hamilton
Allison is a deeply experienced strategist and product marketer with more than 15 years helping Fortune 500 companies and start-ups improve the health and wellbeing of people around the world.
After discovering a passion for the health space while consulting in Deloitte’s Strategy and Operations practice, Allison left to attend Duke University, earning her MBA with a focus in Health Sector Management. She spent the next eight years at Johnson & Johnson managing products and teams across the marketing lifecycle. Allison’s role developing talent and guiding career paths via J&J’s Marketing Leadership Development Program is among her favorite experiences there.
She now brings together her consulting and marketing experiences as a strategic advisor and marketing partner for clients leveraging technology to drive impact in the health industry.
Allison lives in her hometown of Pittsburgh with her college sweetheart, their three children, and (studies show) the best dog in the world.
Strategist
Allison Mooney
Juliana is an art director and UX / UI expert with a passion for creating digital experiences that are not only beautiful, but based on smart information architecture.
She began her career as an advertising creative in Phoenix, working as an art director on everything from websites and print to radio and TV. She found her passion in web design or, as she fondly calls it, the internets. For the last eight years, Juliana has focused on brand identity and website design that fuses aesthetic appeal with an equally awesome user experience.
She currently lives in Phoenix Arizona with her husband, two children, and a little Boston Terrier. Her free time is spent bouncing between hobbies that include needlepoint, silversmithing, and – wait for – building tiny houses.
Digital Art Director
juliana Scott
Ashley is an experienced administrative professional devoted to organization and streamlined processes. She began her career at a small computer business in her hometown. After attending college at the University of Alabama, Ashley obtained her insurance license and went to work for an established broker as a production specialist, marketing coordinator, and finally office manager.
Ashley left the insurance industry to follow her husband’s career and focus on her children. She later joined a remote administrative assistant company, which ultimately connected her with Assembly. Alongside her son and daughter, Ashley has helped raise Assembly, becoming the team’s ultimate resource for logistical, financial, and rational support.
Ashley lives in the oldest city in the United States, Saint Augustine, FL, with her husband and two children. When she’s not keeping everyone on task, she’s relaxing poolside or beachside with family and friends.
Administrative Lead
ASHLEY LOCKE
Marina is a multidisciplinary creative who boasts an eclectic resume, spanning multiple industries. Fueled by her obsession with words and how we use them to connect, Marina is the hidden brain behind some of your favorite viral videos, celebrity memoirs, and TV shows.
Marina’s writing is featured in all sorts of cultural corners from The New York Times to Los Angeles Magazine. Her television work lives on Hulu, Amazon Prime, and HBO Max, as well as Comedy Central where her team won two Creative Arts Emmys for their digital production. Her book 30 Before 30, released through St. Martin’s Press, made it to #21 on Amazon's comedy memoir bestseller list – and yes, her parents are very proud… well, as proud as immigrant parents can be.
In addition to actively working on her carpal tunnel, Marina provides creative consultation to brands large and small. She now lives in Portland (the Oregon one) where she moved to pursue her three biggest passions; tree-hugging, pottery, and complaining about the rain.
Senior Copywriter
Marina Shifrin
